Our AI-Enabled Mobile Gamification R&D Project for the Banking Sector Has Been Commenced in Collaboration with Vakıf Participation Bank (Vakıf Katılım)
Vakıf Katılım is one of the latest additions to the participation banking sector and its main shareholder, Directorate General of Foundations, is a remarkable institution that keeps the centuries-old “culture of charitable foundation” alive today. Vakıf Katılım, which combines the charitable foundation culture, an integral part of fair social life and customs, and interest-free banking, continues its operations in light of an approach to create value not only for its shareholders and customers, but also for everyone living in this community based on the needs of our era.
In this project to be implemented from an innovative perspective with the collaboration of Medyasoft and Vakıf Katılım, we aim to offer a solution to banks and retail companies in order to better respond to the requirements of the digital age.
With the help of an AI-enabled mobile application to be developed as part of this project, banks and retail companies will carry out their digital interactions in line with the requirements of our digital era. By using descriptive and predictive data analytics techniques, a platform will be created to enable long lasting competition in which players will be segmented, asked questions and given suggestions with respect to their likes and their performances in games. The goal is to increase brand awareness in a wider segment of the society, especially among the younger generation, and acquire new customers.