Turkey’s first banking website with Responsive Design feature, www.ingbank.com.tr, has been online since October 2013. The Responsive Web Design technique takes the screen resolution used by the visitor into consideration and scales the content of the website (texts, images, forms, etc.) accordingly. Immediately after its launch, the website received the “Best in Class” award in the category of “Financial Services”, honored by Interactive Media Awards (IMA), one of the most prestigious awards of the digital world in the international platform. It offers effective solutions regarding customer retention.